Who we are
ETHOS
BOOST is fully automated, but with a pulse. Our platform provides always-on story-telling and revolutionary analytics that power sports properties and media companies worldwide. We use computer vision, natural language technologies, and the most experienced and passionate sport industry experts to deliver personalized, engaging and accurate content to communities of fans. Our engine is an army of 10 million creators, fueled by the data athletes create, to deliver revolutionary engagement. Re-imagine the landscape of sport – dream BIG and create the future with BOOST.
Team
CO-PRESIDENT
Mustafa Abdul-Hamid
Mustafa brings a unique vision and commitment to inspiring both the creators and consumers of sport. A former UCLA and international pro basketball point guard, Mustafa is also a co-founder of My90 (acquired by Axon), a lecturer at the University of Washington iSchool for product design, and has a Masters in International Policy from Stanford University.
CO-PRESIDENT
Nate Schnader
Nate is SVP-CIO of the Big Ten Conference, leading digital transformation, information technology, and security operations. He is responsible for developing and implementing the tech vision, strategy, and resources for the Big Ten, with a focus on data analytics, fan engagement, and new conference platforms.
Chief Technology Officer
Inga Nakhmanson
A seasoned technology leader who is highly-skilled at discovering talent and building diverse, multilingual global teams, Inga leads the BOOST product engineering & computer vision function. She has launched (and sold) companies focused on augmented reality, e-commerce and social media, including growing one firm from zero to 7M registered users.
CHIEF DATA OFFICER
Jorge Costa
A computer scientist by training and sports data expert by practice, Jorge manages the BOOST data science offense. Prior to BOOST, he managed the Detroit Pistons’ analytics and technology group, where he utilized the expertise and experience he gained from launching the NBA’s first-ever web and data team.
CHIEF COMMERCIAL OFFICER
Tim Mitchell
A global enterprise leader with extensive experience in marketing, merchandising, product and licensing, Tim leads the BOOST marketing and partnership function. He joined BOOST following a two-decade career with Nike, Inc., where he drove strategic vision, marketing and operations for the brand’s Sports Licensed Division (NCAA, NBA, NFL, MLB, Global Football).
Advisory Board
Josh Childress
With more than 12 years experience as a venture capitalist and real estate investor, and involvement in over $300M worth of transactions, Josh co-founded LandSpire Group to further his personal commitment to community redevelopment. Josh began his 15-year professional basketball career in the NBA, followed by Greece, Australia, and Japan. He founded the Josh Childress Foundation to provide mentorship to high school and collegiate athletes; established and funded the Josh Childress Athletic Scholarship at Stanford University; and received his B.A. in Sociology from Stanford.
Adam Neuman
As Chief of Staff, Strategy and Operations & Deputy Counsel, Big Ten Conference, Adam is responsible for helping lead the operations of the conference. He interfaces with the finance, legal and athletic departments of 14 major academic institutions, and supports the conference on a broad range of legal, compliance, HR, PR, and general management issues.