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The AI engine that powers insights & data storytelling.

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Content creators, tell better Stories

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Create Moments

Automatically detect and customize insights to craft inspiring moments.

Engage Fans

Tell unique, relevant, and personalized sports stories for fans.

Drive Loyalty

Deliver the right message at the perfect time to build loyalty.

Coaches, see the game Differently

We help some of the nation’s best programs make critical decisions:

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The game has changed, and so has my evaluation process. I have more work than time. My process needs clarity, priority, and speed. This provides a massive edge.

Ross McMains

Louisville Cardinals, New Zealand NT, Melbourne United, New York Knicks

Improvement loop

Measured, validated & explained so you can take action

>> 01

Hundreds of millions of data points include shot, rebound, and pass location, game and shot clock, fouls, score, box score, lineups, play type, and season roll ups.

>> 02

Set your team-level priorities and goals for the metrics that matter. Add complex breakdowns to customize your dashboard and see where you stack up against your competition.

>> 03

Uncover trends, opportunities, and threats that are high impact. They might be hidden beneath the surface or things that validate what you were already thinking.

>> 04

With your new competitive edge, you can adjust and execute. We track team and player progress so that you can hold the team and your staff accountable.